The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Five Year Plan
Agency: Wieden+Kennedy / Portland + MJZ / Los Angeles
Client: Old Spice Category: Television / Short Form - Single
Marco Polo
Agency: The Martin Agency / Richmond + RadicalMedia / New York
Client: Geico Category: Television / Short Form - Single
Romance
Agency: adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London
Client: Mars - Skittles Category: Television / Short Form - Single
Swap
Agency: BBDO / New York + O Positive / New York
Client: Foot Locker Kids Category: Television / Short Form - Single
Mommeostasis
Agency: Arnold Worldwide / Boston
Client: Progressive Category: Television / Short Form - Single
smart - radically open / First Date
Agency: BBDO GmbH / Berlin
Client: Daimler AG, smart Category: Television / Short Form - Single
Passive Aggressive
Agency: BBDO / New York + O Positive / Los Angeles
Client: FedEx Category: Television / Short Form - Single
Award:
2017 Film Gold Pencil
Agency:
Wieden+Kennedy / Portland + MJZ / Los Angeles
Client:
Old Spice
Title:
Five Year Plan
Category:
Television / Short Form - Single
Annual ID:
OS_FI17001G
Award:
2017 Film Silver Pencil
Agency:
The Martin Agency / Richmond + RadicalMedia / New York
Client:
Geico
Title:
Marco Polo
Category:
Television / Short Form - Single
Annual ID:
OS_FI17002S
Award:
2017 Film Bronze Pencil
Agency:
adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London
Client:
Mars - Skittles
Title:
Romance
Category:
Television / Short Form - Single
Annual ID:
OS_FI17003B
Award:
2017 Film Bronze Pencil
Agency:
BBDO / New York + O Positive / New York
Client:
Foot Locker Kids
Title:
Swap
Category:
Television / Short Form - Single
Annual ID:
OS_FI17004B
Award:
2017 Film Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Progressive
Title:
Mommeostasis
Category:
Television / Short Form - Single
Annual ID:
OS_FI17051M
Award:
2017 Film Merit Award
Agency:
BBDO GmbH / Berlin
Client:
Daimler AG, smart
Title:
smart - radically open / First Date
Category:
Television / Short Form - Single
Annual ID:
OS_FI17052M